A CRM built around your customers
A CRM your sales team actually uses, because it mirrors how they sell. Pipeline, leads, a full customer view, automation, and AI assistance, with no per-seat licence fees.
From lead to loyal customer
Everything from first enquiry to repeat order, in one system your team keeps updated because it works the way they do.
Sales pipeline
Stages that match how you actually sell, drag-and-drop deal boards, and forecasts built from real pipeline data.
Lead management
Capture leads from your website, campaigns, and inbound calls, score them, and route them to the right person automatically.
Customer 360
Every order, email, call, ticket, and note on one timeline, so anyone who picks up the phone knows the full history.
Workflow automation
Follow-up reminders, quote approvals, task assignment, and escalations that run themselves instead of living in someone's head.
AI sales assistant
An assistant that drafts follow-ups, summarizes calls and threads, suggests next actions, and answers questions about any account.
Reporting & dashboards
Conversion rates, pipeline velocity, and team activity in live dashboards, not month-end spreadsheet archaeology.
Connected to everything that matters
A CRM is only useful when the whole conversation lives in it. We connect the channels your customers already use and the systems your business already runs.
Two-way sync with your mailboxes, so conversations log themselves against the right contact and deal.
Telephony
Click-to-call, call logging, and recordings attached to the customer record, integrated with your phone system.
Business messaging
Popular business messaging channels connected to the CRM, so chats with customers become part of the record, with templates and assignment.
Your other systems
ERP, accounting, e-commerce, and marketing tools connected through APIs, so sales sees stock and finance sees orders.
The CRM your team stops avoiding
Most CRM projects fail because the tool fights the team. Fields nobody needs, stages that do not match reality, and licence bills that grow with every hire. We start from your sales process, build only what earns its place on the screen, and add AI where it genuinely saves time.
- Built around your sales process
- No per-seat licence fees
- You own the code and data
- AI assistance where it saves time
- Fixed quote before we start
- Long-term support after launch
CRM development, answered
Why build a custom CRM instead of using an off-the-shelf one?
Off-the-shelf CRMs charge per user per month forever, and teams abandon them when the screens do not match how they sell. A custom CRM mirrors your actual process, integrates with your other systems, and you own the code and the data. For teams beyond a handful of seats, the economics usually favour custom.
How long does CRM development take?
A focused CRM with pipeline, leads, and customer 360 typically ships in 8 to 12 weeks, delivered in weekly sprints. Automation, AI assistance, and deeper integrations are usually phased in after the core is live.
Can you migrate our data from our current CRM or spreadsheets?
Yes. We export your contacts, companies, deals, and history, clean and deduplicate the data, and import it into the new system, so day one includes your full relationship history.
What does the AI sales assistant actually do?
It works inside the CRM: drafting follow-up emails in your tone, summarizing long threads and call notes, flagging deals going quiet, and answering questions like what happened with this account last quarter. It assists your team, it does not replace judgement.
Which tools can the CRM integrate with?
Email, telephony systems, business messaging channels, your ERP or accounting package, e-commerce platforms, and marketing tools. Anything with an API can usually be connected.
How much does a custom CRM cost?
It depends on scope, which is why we quote after a free discovery session. You get a fixed price with milestones. Unlike subscription CRMs there is no per-seat fee, so the cost does not grow with your team.
Let's design your sales engine
Book a free discovery session. We will map your sales process, show you what a custom CRM would look like, and send a fixed quote within days.
- Free discovery session
- NDA available
- Reply within one business day